Volumizing Powder for Fine-Medium and Thick Hair
Get a powerful puff of sky-high volume and layerable grip with this translucent, ultra-fine volumizer. This weightless dust is full of anti-pollution, free radical fighting antioxidants to keep hair and scalp healthy while it provides striking, immediate volume. To use, sprinkle this silky powder on dry hair at the root, tousle, and push skyward. Excellent for all hair types and hair colors.
Styling Tip:
It’s all in the delivery. Traditional hair powders coat hair with heavy, absorbent residues. LOFT is an ultra-fine powder providing a translucent, powerful puff of sky-high volume and layerable grip at the roots.
To Use: For lofty volume, sprinkle this silky powder on dry hair at the roots, focusing at the crown of your head or wherever you need volume most. Tousle with your fingertips, and push skyward.
Stylist Notes
You may notice a “wet” feel from LOFT on your finger tips. That sensation is from tiny water molecules being released by the silica spheres, activating the ingredient. The water evaporates immediately upon contact, which is why the sensation only lasts a second.
LOFT is for everyone seeking mile high volume. I works well on all hair types, colors, and textures.
LOFT has the most grip of any of our styling products and a little goes a long way. Section hair and start with a light dusting at the crown where you need volume most.
Push fingertips upward at the crown throughout the day to revitalize volume instantly. No need to reapply!
